Raising the Bar: An Internet Marketing Blog for Lawyers.

Blogging on Law Firm, Professionals and Business Web Design

Peter Boyd

5 Strategies for Establishing Credibility Through Content

Credibility is king in the content marketing game, particularly in professional services industries, where “product differentiation” is somewhat more difficult to establish. For example, consider a prospective personal injury client who is looking to contact a qualified attorney to help… Categories: Content LawFirm-Content.com PaperStreet

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Peter Boyd

Now Hiring: SEO Content Editor & Blog Coordinator

THIS POSITION HAS BEEN FILLED. THANKS FOR APPLYING. PaperStreet is looking for a part-time SEO savvy writer and organizer to join our team. This person will help manage and develop all new and existing content for SEO clients. This includes… Categories: Internet Marketing LawFirm-Content.com PaperStreet

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Peter Boyd

Writing Content for Law Firm Websites: Show, Don’t Tell

One basic tenet of good writing is to “show, don’t tell.”   In other words, don’t just tell your web readers how great you are; show them through specific details and examples. This guideline especially holds true for law firm web… Categories: LawFirm-Content.com

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Peter Boyd

Awful Lawyer Ad and Website Clichés: Funny – If They Weren’t Costing You Clients & Money

I recently laughed out loud when I saw this spoof of a lawyer advertisement online. Unfortunately, it is close to the reality of how some attorneys market their law firms. (Law books? Check. Snarky lawyers? Check. Ugly green marble? Double check.) Categories: Internet Marketing LawFirm-Content.com Web Site Design

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Peter Boyd

Managing Your Web Site Content in One Easy Program

A Content Management System, or CMS for short, is exactly what the name implies - an easy-to-use online system for adding, editing and deleting content from your website. There are several CMS options available, with the most widely used one being Wordpress. PaperStreet also offers Total Control, a CMS tailored specifically for law firms. Categories: Branding Coding LawFirm-Content.com

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Peter Boyd

Reuse or Revamp? The Role of Content in a Website Redesign

When a law firm decides to revamp its outdated website, the goal is usually a new "look and feel" for the site. With all this focus on design, it's very common to overlook a key element: the website's actual content, particularly the written copy. Categories: Branding LawFirm-Content.com Web Site Design

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